Salesforce Marketing-Cloud-Personalization 試験概要:
| 認定ベンダー: | Salesforce |
| 試験名: | Marketing Cloud Personalization 認定プロフェッショナル試験 |
| 試験番号: | Marketing-Cloud-Personalization |
| 試験時間: | 90 minutes |
| 試験形式: | 択一式, 複数選択式 |
| 対応言語: | English |
| 合格点: | 68% |
| 関連資格: | Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Engagement Developer |
| 認定の有効期間: | 認定資格は失効しません |
| 受験料: | USD 200 |
| 出題数: | 60 |
| サンプル問題: | Salesforce Marketing-Cloud-Personalization サンプル問題 |
| 受験方法: | オンライン監督試験(PSI Testing Centers またはリモート監督) |
| 前提条件: | Salesforce Marketing Cloud Administrator certification は推奨されますが、必須ではありません。マーケティングオートメーションと Web アナリティクスの基本的な理解があると役立ちます。 |
| 公式シラバスのURL: | https://trailhead.salesforce.com/credentials/marketingcloudpersonalization |
Salesforce Marketing-Cloud-Personalization 認定試験の出題範囲:
| トピック | 出題範囲 |
|---|
| トピック 1 | - Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
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| トピック 2 | - Activation: Salesforce consultants learn to execute impactful campaigns using tools like A
- B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.
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| トピック 3 | - Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.
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| トピック 4 | - Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
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| トピック 5 | - Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
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| トピック 6 | - Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
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参照:https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216