Google Search Fundamentals Exam Practice Test 認定 adwords-fundamentals 試験問題:

1. Which is the highest level of account access available in AdWords?

A) Executive
B) Email-only
C) Administrative
D) Read-only

2. Quality Score is calculated as a measure of:

A) Frequency of a queried keyword.
B) Proper grammar in an ad text.
C) Maximum cost-per-click (CPC) bid.
D) Relevance to a user's search.

3. If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

A) Is only opted into Google search and the Search Network.
B) Has used CPM pricing before.
C) Only opted into the Google Display Network.
D) Has never used CPM pricing before.

4. Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Managed placements would be used to target specific sites you had selected as being important to your client.
C) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

5. The maximum cost-per-click (CPC) bid is the:

A) Actual amount an advertiser pays for each click on an ad
B) Most an advertiser is willing to pay for each click on an ad
C) Amount an advertiser is required to pay to achieve top ad position
D) Amount an advertiser must pay to outbid competitors

質問と回答：