Google Search Advertising Advanced Exam Practice Test 認定 adwords-search 試験問題:
1. Which of the following is used to track the number of users elected to subscribe to a newsletter?
A) Signup label
B) Purchase/Sale
C) Leads
D) View of a key page
2. In which of the following conditions is the Site Exclusion tool used?
A) When campaign shows relevant clicks.
B) When campaign shows irrelevant clicks.
C) When the campaign shows a very low number of clicks, but a very high conversion rate for a specific placement.
D) When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.
3. Larry has created an ad group that he's indicated to appear as part of the Google Content
Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?
A) The ad group default bid
B) Image ads are given ranking priority over text ads
C) Rich media ads are given ranking priority over text ads
D) The duration of the ad campaign
4. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?
A) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
C) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
D) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
5. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?
A) Quality policies
B) Editorial and format policies
C) Content policies
D) Link policies
質問と回答：
| 質問 # 1 正解： A | 質問 # 2 正解： D | 質問 # 3 正解： A | 質問 # 4 正解： B | 質問 # 5 正解： C |
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