Facebook 410-101 試験概要:

Facebook 410-101 試験シラバストピック:

Facebook Certified media buying professional 認定 410-101 試験問題：

問題 #1

You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A. You should set up a 1 day after a click attribution window.
B. There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
C. You should set up a 1 day after a view and 1 day after a click attribution window.
D. You should set up a 1 day after view and 7 days after a click attribution window.

問題 #2

A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A. Present offer upfront in your ad copy and creative.
B. Add a thank you page to the landing page.
C. Connect the branding in your client's ad with that of the landing page.
D. Delete all excessive pop-ups in the landing page.

問題 #3

Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

A. Instagram
B. WhatsApp
C. Facebook
D. Audience Network
E. Facebook and Audience Network

問題 #4

You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A. Take off subtitles
B. Reduce video length to 1 minute.
C. Add thumbnail image with less than 20% text
D. Change video so that it does not require sound in the beginning
E. Tag influencers in the video.

問題 #5

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Run retargeting campaigns to people who have made purchased in the past 10 days.
B. You should increase attribution window to 7 days.
C. Change optimization from custom conversions to value optimization.
D. Delete all remarketing campaigns

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