Facebook Certified Community Manager 認定 600-101 試験問題:

1. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Publish a post asking members to provide their address in the comments.
B) Organize a week-long online summit to focus on helping overcome isolation.
C) Create content encouraging offline gatherings, with graphics of local landmarks.
D) Host an online meeting room for members that remains open 24/7.

2. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Remove the member from the group and delete all comments and posts from the last 30 days.
B) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
C) Share the rules and guidelines as a comment on their post and monitor for future violations.
D) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.

3. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Post a poll in the community asking members if the company should close the group
B) Document the number of members and engagement statistics for the CEO to review
C) Determine if members of the group are more likely to retain their monthly membership
D) Survey members for positive community experiences to share with the CEO

4. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much time the trainer spends on each platform
B) How much engagement each platform gets
C) How much the trainer enjoys using each platform
D) How many current clients found the trainer on each platform

5. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Start a secret group for people doing the challenge and post everything there.
B) Message new members and invite them to participate in the challenge.
C) Create posts to encourage people to sign up and have moderators answer any questions.
D) Highlight past photos and success stories and tag members who have joined past challenges.

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