Adobe Customer Journey Analytics Business Practitioner Professional 認定 AD0-E608 試験問題:
1. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:
A) Report will show orders that were placed only after promotion page was viewed in the reporting window
B) Report will only show sessions where the promotion page was not viewed
C) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
D) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
2. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:
A) Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.
B) Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
C) Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
D) Use a default visualization that plots sign-in and account creation events without filters.
3. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:
A) Event Filters
B) Metric Filters
C) Campaign Rules
D) Identity Filters
4. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:
A) Workspace Overview
B) Cross Channel Analytics
C) Data Dictionary
D) Annotations
5. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:
A) The lookback window for the orders is too short
B) The attribution model gives more credit to later touches
C) The attribution model gives more credit to early touches
D) The attribution model prioritizes paid channels over organic
質問と回答：
| 質問 # 1 正解： D | 質問 # 2 正解： C | 質問 # 3 正解： A、B | 質問 # 4 正解： C | 質問 # 5 正解： A |
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