CMA Certified Professional Category Manager (CPCM) 認定 Category-Manager 試験問題:

1. What is the primary purpose of a category health assessment in category management?

A) To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
B) To determine the pricing strategy for all products in a category.
C) To forecast future trends in consumer behavior for a product category.
D) To identify the most popular product in a category based on sales data.

2. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Quantile Regression
C) Linear Regression
D) Polynomial Regression

3. Fair Share Analysis compares which of the following?

A) An equal and fair share of the growth in the marketplace
B) An equal and fair distribution of sales in the marketplace
C) Actual performance against a theoretical "fair share" of market opportunity
D) Actual performance against performance versus a year ago

4. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 30%
B) 100%
C) 50%
D) 66%

5. Which of the following most accurately describes incremental contribution?

A) None of these describe incremental contribution.
B) The additional category volume from adding a particular item.
C) The volume to be expected when adding an item to a category.
D) The additional item volume realized from the addition of an item.

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