Marketo MCE 試験概要:
| 認定ベンダー: | Marketo (Adobe) |
| 試験名: | Marketo Certified Expert |
| 試験番号: | MCE |
| 対応言語: | 英語 |
| 出題数: | 50-75 |
| 認定の有効期間: | 2年 |
| 試験形式: | 複数選択式, 単一選択式 |
| 試験時間: | 90-150 |
| 受験料: | USD $225 |
| 合格点: | 67%-70% |
| 関連資格: | Adobe Certified Expert - Marketo Engage Business Practitioner Marketo Certified Associate |
| サンプル問題: | Marketo MCE サンプル問題 |
| 受験方法: | Kryterion/Webassessor を通じて、オンラインまたは認定試験会場で実施される監督付き試験。 |
| 前提条件: | 正式な前提条件はありません。推奨: Marketo の管理/マーケティングオートメーションの実務経験 1 年以上、および約 800-1000 時間の Marketo 実践利用経験。 |
| 公式シラバスのURL: | https://experienceleague.adobe.com/ |
Marketo MCE 認定試験の出題範囲:
| トピック | 出題範囲 |
|---|
| トピック 1 | - Learn how a lead status goes from anonymous to known and how to change a lead status
- Create a custom view of leads: Custom Tab for Lead Detail
|
| トピック 2 | - Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar
- Import lists needed for marketing programs
|
| トピック 3 | - Define a foldering and naming protocol consistent with Marketo’s best practices
- Configure fields for data integrity Create a Program Channel
|
| トピック 4 | - Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists
- Upload a list of leads: Import a List of Leads
|
| トピック 5 | - Working with Channels: Create a Program Channel
- Check a lead’s activity: Reviewing Lead Details
|
| トピック 6 | - Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
- Add social tools to landing pages:Social buttons
|
| トピック 7 | - How to send out an email when a lead fills out a form: Email Auto Response
- Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
|
| トピック 8 | - Identify junk data, learn about merge
- de-dupe:Working with Duplicate Leads
- Control your Lead Database: Data Management
|
| トピック 9 | - Understand standard system Smart Lists and create Smart Lists to segment leads
- Customer Data, Leads and Lists Topics
|
| トピック 10 | - Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions
- Renaming Marketo Assets: Rename Marketo Assets
|
| トピック 11 | - Event Management with Marketo: Understanding Event Programs
- What are my leads doing: How to Review the Activity Log
|
参照:https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf