CIMA E3 - Strategic Management Question Tutorial 認定 CIMAPRO15-E03-X1-ENG 試験問題:
1. Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)
A) Market development using existing products in new markets.
B) Market penetration using new products within existing markets.
C) Diversification using new products in new markets.
D) Market penetration using existing products within existing markets.
E) Market penetration using existing products in new markets.
F) Product development using new products in new markets.
2. HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)
A) Customer show ratings, scored out of ten.
B) Profit from sales of snacks and drinks.
C) Number of customer complaints.
D) Percentage of ticket bookings aborted before completion.
E) Number of returning customers each year.
F) Employee turnover.
3. DRAG DROP
QR is a conglomerate with two divisions, A and B.
Given the information below, select the most appropriate strategy for each division to implement.
Select and Place:
Correct
4. Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)
A) Meeting the needs of key customers.
B) Entering new industries.
C) Achieving advantage over competitors.
D) Acquisitions, disposals and diversification.
E) Avoiding competitive disadvantages.
F) Leaving existing industries.
5. BBB is a manufacturer that has been criticized in the financial press because it does not have a policy for sustainability.
Which THREE of the following elements would be crucial to BBB successfully embedding sustainability into its activities? (Choose three.)
A) BBB should spend at least 0.1% of its Net Profit on sustainability projects.
B) BBB should employ a new public relations consultancy.
C) BBB should investigate the costs and benefits of establishing a sustainability department.
D) BBB's Board should make a commitment to sustainability.
E) BBB should give all its staff training in sustainability.
F) BBB should include sustainability targets in performance appraisal.
質問と回答：
| 質問 # 1 正解： B、D、F | 質問 # 2 正解： C、D | 質問 # 3 正解： メンバーにのみ表示されます | 質問 # 4 正解： A、D、E | 質問 # 5 正解： B、D、E |
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